Jäm

For this project, the goal was to create a cohesive branding system for a conceptual artisanal preserve company, Jäm, centered around themes of slow living and seasonal ingredients. I developed a visual identity using refined typography and minimal layouts, which became the foundation for the entire project. The concept was built around elevated flavor pairings, including raspberry rose, fig orange zest, and strawberry meyer lemon, to create a more emotional and lifestyle-driven brand.

Alongside the packaging design, I created a promotional poster for a jam-making workshop, extending the brand into an experiential space. Jäm was applied consistently across all elements to create a unified and cohesive visual system.