HAVEN

For this project, the goal was to create a brand identity centered on a topic that mattered to me. I designed Haven, a recycling-focused brand that produces clothing, accessories, and outdoor gear for hiking and biking that is both affordable and accessible. The brand emphasizes sustainability and encourages responsible choices for the environment, while making recycled materials appealing and usable in everyday life. I focused on layout, logo design, and color choices that reflect these values, creating a cohesive visual identity that communicates the brand’s mission clearly and inspires a connection between people, nature, and thoughtful design.