Oréa

For this project, the goal was to create a cohesive branding system for a conceptual skincare brand, Oréa, centered around simplicity, balance, and everyday ritual. I developed a visual identity using refined typography and minimal layouts, which became the foundation for the entire project. The concept was built around gentle, skin-supporting ingredients and straightforward formulations to create a calm, honest, and lifestyle-driven brand. Alongside the packaging design, I created a promotional poster for the cleanser, extending the brand into a retail and experiential space. Oréa was applied consistently across all elements to create a unified and cohesive visual system.