Cafe Cumbe

For this project, the goal was to create a branding system centered around a typeface, and cultural music influence. I designed an original typeface called Clave, based on the font Mala, which became the foundation for the entire project. The typeface was then connected to a Mexican music genre, with three artists from the genre to design promotional posters for their performances. Alongside the posters, I developed a café brand identity for the venue where the artists would perform, using Clave consistently across all applications to create a cohesive visual system.